From Managing with Aloha:
To Mālama is to take care of, to serve and to honor, to protect and watch over. Thus Mālama is thought of as the benevolent value of stewardship. In business it refers to the utmost care of all business assets, with particular caring for the human assets. Acts of caring drive us to high performance levels in our work with others: we give and become unselfish.
Pronunciation Guide: Mālama (Mah-lah-mah)
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