Mālama
To Mālama is to take care of, to serve and to honor, to protect and watch over. Thus Mālama is thought of as the benevolent value of stewardship. In business it refers to the utmost care of all business assets, with particular caring for the human assets. Acts of caring drive us to high performance levels in our work with others: we give and become unselfish.
Pronunciation Guide: Mālama (Mah-lah-mah)
For more on this value, these are articles Rosa has written on Mālama since Managing with Aloha was first published:
- Our April Ho‘ohana: Mālama. What is Caring in business and at work?
- The papaya tree. Neglect is visible- or is it?
- Your pay is not necessarily what you’re worth. How one bus driver takes care of his passengers.
- Mālama for the Customer who Complains. 7 Steps to Resolving Problems and Complaints.
- Know well, Mālama well. Includes a pdf Index for the Daily 5 Minutes.
- To Mālama, Address the Basics. On the Six Basic Needs of Customers.
- Teaching and Coaching Mālama. A sample of what managers do to make this real.


