Ha‘aha‘a
Ha‘aha‘a is the value of humility. It urges us to be humble, be modest, and be more open-minded. However, Ha‘aha‘a does not promote reticence or a lack of assertiveness. The Hawaiian people have two different words for pride: ha‘aheo (ha-ah-hay-oh) and ho‘okano (ho-oh-kah-noh). Ha‘aha‘a does encompass pride in your accomplishments recognizing there is merit in feeling proud of the good things you have done — this is ha‘aheo. Ho‘okano is the unfavorable pride of arrogance and condescension, haughtiness and conceit.
Pronunciation Guide: Ha‘aha‘a (Hah-ah hah-ah)
For more on this value, these are articles Rosa has written on Ha‘aha‘a since Managing with Aloha was first published:

